NBA Draft

Mixon Digital was an integral part of the NBA’s very first live studio broadcast and has continued to be a producing partner for the event. The event was an opportunity to innovative solutions for both internal and audience-facing media elements. We launched a number of brand-new assets like a digital tote board to keep fans on the edge of their seats to mobile interactive apps with live trivia games and real-time polling. Mixon helped transform thousands of live and unexpected data points into instantly shareable information that allowed production teams to focus on creating one of the most creative and exciting NBA events of the year.