WNBA Draft

Draft nights are full of unknown variables. They’re high-pressure live-events involving production teams, internal league departments, venue groups, sponsors and broadcast partners. Each group seeking different immediate needs from moment-to-moment–from player stats to analytics, bios to team rosters. But simplifying complex data is one of Mixon Digital’s specialties. With a centralized platform designed for ease of use and the streamlining of real-time data, Mixon Digital provided the WNBA with a system that allowed an array of teams to get the information they needed quickly, and to provide fans with insights that enhanced the excitement of watching the next generation of basketball’s best take the first step in their professional journey.