Projects

Mixon Digital was an integral part of the NBA’s very first live studio broadcast and has continued to be a producing partner for the event. The event was an opportunity to innovative solutions for both internal and audience-facing media elements. We launched a number of brand-new assets like a digital tote board to keep fans on the edge of their seats to mobile interactive apps with live trivia games and real-time polling. Mixon helped transform thousands of live and unexpected data points into instantly shareable information that allowed production teams to focus on creating one of the most creative and exciting NBA events of the year.

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When China’s most famous MMA event needed a partner to take on the largest indoor LED screen in Asia, they chose Mixon Digital. It was the perfect opportunity for us to innovate and push boundaries. For the venue, we established a clustered graphics system that rendered over four times the standard 4K resolution, all in real-time, pairing larger-than-life live streams with epic sponsor displays. Each fighter received signature animations throughout the tournament, building excitement for walk-outs, matches, and the champion reveal. Our stunning 3D map of China highlighting regional matchups was popular with fans proud to cheer for their hometown heroes. The live displays rendered in three-dimensions, allowing for visually stunning transitions for in-fight and between-round replays. On the broadcast front, we put in place a number of elements that simplified production challenges, like a simultaneous two-language system allowing for English and Chinese outputs that could be operated by one single-language speaking production staffer. Because the matchup graphics were all database-driven, the many unpredictable factors of a tournament, like translation issues and last-minute changes in cards were never a problem. Bridging the gap between venue displays and broadcast, was a ground-breaking suite of customized apps. From a proprietary fight clock to a stats-tracker offering fans deeper insight into each matchup, we were able to use small screens to add value to the fan experience while expanding sponsorship opportunities. Our instant translations opened the event to a wider audience while our live scoring app transmitted the judges’ point totals across all screens as they happened. All of this was contained in an easy-to-use two-language system, that allowed for broadcast and venue output with a single operator. The result was an unforgettable live event where cutting-edge visuals matched the energy and raw power of some of Asia’s most talented fighters.

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The first-ever NHL tour of China comes with many creative and logistical obstacles. Three venues with three entirely different arena display systems was just the start. With the language, cultural and professional barriers, the league knew they needed a collaborator they could rely on. Mixon Digital was up to the challenge. Tapping our worldwide network of exceptional technicians and artists, we were able to coordinate the many diverse teams to maintain quality and ensure a smooth production. And with the help of our innovative real-time translation applications, we gave fans the full NHL home game experience in their home language.

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When the NBA takes the game across the world, they choose Mixon Digital to be there for the journey. From Istanbul to Shanghai, Mixon Digital was on hand to train local operators and configure a multitude of video screens across Europe, South America, and Asia to bring live stats, educational content, and sponsored entertainment elements in local languages to give fans the full feel of a home game. We’ve done projects in 17 countries, 37 cities, 50+ venues

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Draft nights are full of unknown variables. They’re high-pressure live-events involving production teams, internal league departments, venue groups, sponsors and broadcast partners. Each group seeking different immediate needs from moment-to-moment–from player stats to analytics, bios to team rosters. But simplifying complex data is one of Mixon Digital’s specialties. With a centralized platform designed for ease of use and the streamlining of real-time data, Mixon Digital provided the WNBA with a system that allowed an array of teams to get the information they needed quickly, and to provide fans with insights that enhanced the excitement of watching the next generation of basketball’s best take the first step in their professional journey.

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30 teams. 200 rising stars. The future of the NBA all in an exciting live broadcast event that mirrors the energy and unpredictability of the NBA Draft. Mixon was proud to partner with the league to enhance the program into a digitally-rich visual experience worthy of the new Vegas location. This included taking text-only displays and upgrading them into stats displays that visually expressed the stories behind the selections, giving Basketball Operations staff, GMs and fans the real-time player information they needed.

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